G1 - Activity 2 - Vocabulary and Grammar - Exercises book

Exercise book Page 7

C)
1) The advantages are that the endorsement that potential consumers see a famous person they admire and try to do everything he does, and consume the products he used. The disadvantages are that if he does something wrong, people will stop using the product.

2) Companies can create brand loyalty by consumers love the brand, which make it their own, even though the product is similar to other products protruding features stand out and are above others.

3) Examples succesful of brand stretching
     Yamaha--->Motorbikes
                        Pianos
                        Sports equipament
                        hi-fi equipment
    Virgin-----> Airplanes
                        Virgin media
                        Virgin Records
                        Virgin megastore
                        Virgin Credit card

Examples unsuccesful of brand stretching
Coca Cola ----> New Coke (1985)

4) For the expensive product launch can use existing traditional media.
TV
radio
Internet
fences

Deploying Internet.
Or to make the cheap shot you can use the Internet, social networks.

5)college women
single Women
Women single mothers
men Singles
Young married men
Professional Young Men
socioeconomic
Religion.

6)Search for other segments , renew your product , diversify or expand existing products , making comparisons with competitors to improve their own product.

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