G1 - Activity 1 - Reading and Listening - Exercises book

Exercise book Page 8

A) 4 enables the target consumer to decide if they want the product or not.

B) What is the main function of a brand?

     The primary role of the brand is to make consumers feel the product, make it theirs, a product can be equal to all, but the brand is what makes it be different, the example given is about the BMW, without the brand is an elegant carriage as another, but with the brand is already a BMW car.

C) In which two ways has Chris Cleaver's company helped Nokia?

     They helped to expand relations between consumers making comparisons with the brand competitors improving the products, changed and renewed the brand, helped define the NOKIA brand.

Exercise book Page 16

C) The future in the business travel market is towards technology. Although technology is not a topic that is talk too much. First the tendency was to eat healthy, implementing gyms in the hotels, now it’s been talking about water conservation, low-power, high-speed internet, TV on demand, the low cost of calls in the room, for now people have their own cell and there are few that use this type of service in hotels rooms.

Exercise book Page 19

A)
a) The purpose of the call is that Jennifer will travel to North London and want to meet Cristina Verdi, to show her latest collection for her to buy it.
b) Cristina Verdi, accepts to see the latest collection of Jennifer North, will meet on Wednesday at 2pm.

Exercise book Page 24-25